1. LUCK24SEVEN, Private Limited, a company duly incorporated under the Companies Act, 2013, bearing CIN U93190DL2023PTC416296 and having its registered office at A-52, Old Plot No. 8, Ground Floor, Gazipur, East Delhi, DL 110092   (“Company” or “we” or “our” or “us” or “Luck24seven”). The Company owns and operates the Luck24seven website (“Luck24seven Website”) and the mobile application Luck24seven application (“Luck24seven App”) (Luck24seven Website and Luck24seven App are collectively referred to as “Luck24seven Platform”). The Company through the Luck24seven Platform offers cricket based online fantasy games and linked services (“Service(s)”) to its users (“User(s)” or “you” or “your”).
  2. Please note that you are accepting the practices described in this Privacy Policy (“Privacy Policy”) when you access and use the Services regardless of how you access or use them or engage with us, including through mobile devices. Your use of the Services is also subject to the Terms & Conditions. Please read this entire Privacy Policy to make sure you understand it, as by accessing the Services you agree to be bound by the terms and conditions of the Privacy Policy and consent to the collection, storage and use of information relating to you as provided herein. By using the Services and accessing Luck24seven Platform, you expressly consent to our use and disclosure of your personal information in accordance with this Privacy Policy. You should also read the Terms & Conditions carefully, and make sure you understand and agree to them before using the Services/ Luck24seven Platform.
  3. Our Privacy Policy explains what information we collect when you visit the Luck24seven Platform or use the Services, as well as ways we might use or share it. We are only describing our own practices and this policy does not apply to third parties we do not own or control, including other companies you might interact with on or through the Services.
  4. Our Privacy Policy is subject to change from time to time without notice and it is strongly recommended that you periodically review our Privacy Policy as available on the Luck24seven Platform. In case you need any clarifications regarding this Privacy Policy, please do not hesitate to contact us at



  1. Your consent

By using Luck24seven Platform/ our Services and/ or by providing your information, you consent to the collection and use of the information you disclose on Luck24seven Platform in accordance with this Privacy Policy, including but not limited to your consent for collecting, using, sharing and disclosing your information as per this Privacy Policy. If we decide to change our Privacy Policy, the updated changes shall be available on Luck24seven Platform, so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.

  1. Types of information we collect

2.1 We collect the following types of information from you when you register on the Luck24seven Platform and use our Services: any information that exclusively identifies you for e.g., your name, email address, mobile number, date of birth, display picture, social media account ID (where provided by you), postal address, Permanent Account Number (PAN) and bank account details. In some cases, for options such as virtual private rooms for Contests (as defined in the Terms & Conditions), you may provide us with personal information of another person, for which we assume you have consent from such person to share their information with us. Further, we collect non-personal information, which is information that does not exclusively identify you but is related to you nonetheless such as, information about your interests and demographics.

2.2 We may automatically track certain information about you based upon your behaviour on Luck24seven Platform. We use this information to do internal research on our User’s demographics, interests, and behaviour to better understand, protect and serve our Users. This information is compiled and analysed on an aggregated basis. This information may include the platform that you just came from, which platform you next go to, your computer/ mobile browser information, your Internet Protocol address, and other information associated with your interaction with the Luck24seven Platform.

  1. Personal Information

3.1 While providing you access to the Luck24seven Platform/ Services, we collect the following category of personal information: (i) information you give us, (ii) automatic collection of certain information, and (iii) information from other sources including service providers, partners, and publicly available sources.

3.2 We, on the Luck24seven Platform, also collect and store personal information provided by you, including but not limited to your

Precise Location

We may collect and process information about your mobile device’s GPS location (including the latitude, longitude or altitude of your mobile device). Collect and monitor information about the precise location of your device is provide better serviceability, reduce risks associated with your account on the Luck24seven Platform and to provide customised offers/ Services.

Ancillary information

To provide access to the features offered through Luck24seven Platform and to verify your identity, secure your account details, you may need to give us the permission to capture, record your device information, operating system information, network information, location information.


Collect and monitor contacts and accounts information to detect references and accounts information to autofill data during processing your requests for value added services.

Guests list

To facilitate gaming amongst you and your friends, batchmates and colleagues (whether existing Users or other users) (hereinafter referred to as “Guests”), Users will need to provide details including contact details, email address, mobile numbers, social media ID in relation to such Guests. Luck24seven may thereafter use such information to contact the Guests and invite such user to register with the Luck24seven Platform (where the Guest is not an existing User) and participate in the Private Contest (as defined in the Terms & Conditions) in relation to which such person was invited by the User. The participation of the Guest in any of the Contest shall be subject to the terms of this Privacy Policy and the Terms & Conditions for the use of Luck24seven Platform. The User hereby represents that the Guests have consented and agreed to such disclosure to and use of their contact details, email address, mobile numbers, social media ID by Luck24seven.

Financial SMS

Collect and monitor only transactional SMS about bank transactions to help us perform a credit risk assessment. No personal SMS is stored and collected.


As may be explicitly required and requested from time to time.

How we use personal information

4.1 We use your personal information to operate, provide, and improve our Services including: providing, delivering, processing transactions related to us; measure, support, and improve our Services; provide recommendations and personalization; comply with legal obligations; communicate with you; marketing; fraud and abuse prevention and credit risks; other purposes for which we may seek your consent.

4.2 Personal information about our User is an important part of our business. We share personal information for the following purposes with the authorised vendors/ affiliates only:

  1. Transactions involving third party payment intermediaries: By agreeing to this Privacy Policy and the Terms & Conditions, you give consent to your financial information being shared with third party payment intermediaries, including transactional SMS (sent by 6-digit alphanumeric senders) about bank transactions, KYC, verification and remittance to your bank account directly
  2. Third party service providers : We employ other companies and individuals to perform functions on our behalf, for delivering hardware, sending communications, processing payments, tabulating fantasy points, assessing credit and compliance risks, analyzing data, providing marketing and sales assistance, conducting customer relationship management, and providing training. With your prior consent, these third party service providers shall have access to personal information needed to perform their functions, but may not use it for other purposes.
  3. Business transfers: As we continue to develop our business, we might sell or buy businesses or services. In such transactions, personal information generally is 1 (one) of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Policy (unless, of course, the individual consents otherwise). Also, in the unlikely event that the Company or substantially all of its assets are acquired, your information will of course be one of the transferred assets.
  4. Protection of us and others: We release account and other personal information when we believe release is appropriate to comply with the law, in response to any duly authorised legal process, governmental requests, enforce or apply our terms and other agreements, or protect the rights, interests, property, or security of the Company, our Users, or others.
  5. At your option: Other than as set out above, we shall seek your consent when personal information about you might be shared with third parties, and you will have an opportunity to choose not to share the information.
  6. Location of personal information

The Company is located in India. Depending on the scope of your interactions with our Services/ Luck24seven Platform, your personal information may be stored in or accessed in India. Whenever we transfer personal information to other jurisdictions, we will ensure that the information is transferred in accordance with this Privacy Policy and as permitted by applicable data protection laws.

  1. Non-personally identifiable information

Non-personally identifiable information is information that does not identify a specific end user. This type of information may include things like the URL of the website you visited before coming to Luck24seven Platform, the URL of the website you visit after leaving Luck24seven Platform, the type of browser you are using and your Internet Protocol address, type of device etc. Such information may be used by us to analyse trends and gather demographic information, etc.

  1. Collection of installed applications

We collect a list of the installed applications’ metadata information which includes the application name, package name, installed time, updated time, version name and version code of each installed application on your device to assess your credit worthiness and enrich your profile with pre-approved customized Services.

  1. How we secure information

Your Security is our highest priority and we design our systems and protocols with your security and privacy in mind, and in furtherance of the same we ensure the following :

  1. We maintain a wide variety of compliance programs that validate our security controls.
  2. We protect the security of your information during transmission to or from the Luck24seven Platform/ Services by using encryption protocols and software.
  3. We maintain physical, electronic, and procedural safeguards in connection with the collection, storage, and disclosure of personal information. Our security procedures mean that we may request proof of identity before we disclose personal information to you.
  4. Third Parties

Our Services/ use of Luck24seven Platform may include third party links to other websites and/or applications. Such websites are governed by their respective privacy policies, which are beyond Luck24seven’s control. Third party advertising partners may collect information about you when you interact with their content, advertising, or services. Luck24seven is not responsible for the privacy practices or the content of such websites.

  1. Access and choice

You can view, update, and delete certain information about you, your account and your interactions with our Services/ Luck24seven Platform. If you cannot access or update your information yourself, you can always contact us for assistance.

You have choices about the collection and use of your personal information. Our Services/ Luck24seven Platform include settings that provide you with options as to how your information is being used wherein you can choose not to provide certain information.

  1. Retention of information

Your personal information may be retained and may continue to be used until: (i) the relevant purposes for the use of your information described in this Privacy Policy are no longer applicable; and (ii) we are no longer required by applicable law, regulations, contractual obligations or legitimate business purposes to retain your personal information and the retention of your personal information is not required for the establishment, exercise or defense of any legal claim.

  1. Contacts and notices

If you have any concern about privacy or want to contact our data controller(s) please contact us with a thorough description, and we will try to resolve it. You may also contact us at the addresses below:


  1. Cookies

We use cookies, pixels, and other similar technologies (collectively, “Cookies”) to recognize your browser or device, learn more about your interests, provide you with essential features and services, and for additional purposes, including:

  1. Recognizing you when you sign in use our offerings. This allows us to provide you with recommendations, display personalized content, and provide other customized features and services.
  2. Keeping track of your specified preferences. This allows us to honour your likes and dislikes, such as your language and configuration preferences.
  3. Conducting research and diagnostics to improve our offerings.
  4. Preventing fraudulent activity.
  5. Improving security.
  6. Delivering content, relevant to your interests on Luck24seven Platform and/or third-party sites.
  7. This allows us to measure and analyze the performance of our offerings.

13.2 Cookies allow you to take advantage of some of essential features. For instance, if you block or otherwise reject our Cookies, you might not be able to use certain offerings that require you to sign in, or you might have to manually adjust some preferences or language settings every time you visit Luck24seven Platform. Approved third parties may also set Cookies when you interact with our offerings. Third parties include search engines, providers of measurement and analytics services, social media networks, and advertising companies. Third parties use Cookies in the process of delivering content, including ads relevant to your interests, to measure the effectiveness of their ads, and to perform services on behalf of the Company.

13.3 You can manage browser Cookies through your browser settings. The ‘Help’ feature on most browsers will tell you how to prevent your browser from accepting new Cookies, how to have the browser notify you when you receive a new cookie, how to disable Cookies, and when Cookies will expire. If you disable all Cookies on your browser, neither we nor third parties will transfer Cookies to your browser.

13.4 If you do this, however, you may have to manually adjust some preferences every time you visit a site and some features and services may not work.

  1. Limitation of liability

To understand the limitation of liability applicable on Luck24seven, please refer to the Terms & Conditions.

  1. Governing law and Dispute Resolution

The governing law and dispute resolution shall be as provided under the Terms & Conditio